Step 1: Take something that has completely over saturated the public consciousness and use it to increase the success of your latest endeavor.
Step 2: Everyone’s got a myspace, keep up with the times and get a much more personal Twitter.
Step 3: ?
Step 4: Profit.
Don’t get me wrong, I enjoy Weezer. (Unless that isn’t cool anymore, or ever, I have a hard time keeping up with that sort of thing.) I’m just pointing out what they are doing to get noticed.
Now the question is: Do I respect them more, or less for trying to exploit this new avenue of attention?
Sure its big on Digg. But then again, what does that matter?
